Away from my illustration services that I offer to clients, from publishing, advertising to editorial illustration, I also offer design services too, that often overlaps with illustration (much like today’s project)
I was asked by a local design company in Guildford to produce a logo design / illustration for one of their clients.
The brief asked me to create a woodpecker illustration that was simple, eye catching and effective, whilst keeping to their company and brand values.
Whilst developing the logo (which you can see below), I thought of several different versions of how the potential logo design could look. I always develop my designs and illustrations this way, that I send to clients to receive feedback and see if they like the overall feel of the image.
These are all simple in design, and all relate to how they wanted the brand to be communicated towards their customers and clients.
After working closely with the client, they opted for the logo illustration that you can see below, which incorporates simple red and black shapes, that looks great as a logo design.
It was a great project to work on, which I had a lot of fun producing for this local (and fantastic) client.
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