Nissan Trade Direct sells genuine parts specifically designed for Nissan vehicles. As a cost-effective alternative to aftermarket parts, ‘Value Advantage’ was born. With over 70 deals located throughout the United Kingdom, Nissan Trade Direct offers high-quality, reliable, and robust parts to the industry.
Nissan Trade Direct asked Haydn to create a high-quality brochure design that introduces customers to ‘The Value Advantage’. Creating a sub-brand for Nissan Trade Direct, the brochure incorporates Nissan’s brand colours to create this distinct piece. This direct mail uses Haydn’s expert illustration skills, creating a series of ‘blueprint’ like illustrations that runs throughout the design. From brake discs, clutch kits to filters, Haydn’s aim was to take these ‘ordinary’ parts, and make them jump out at the viewer and grab their attention.
Meeting with the client and ensuring a consistent design throughout, Haydn worked towards strict brand guidelines and deadlines. Focusing on a clean, clear and direct design, Haydn used grids to help the brochure flow, focusing on it’s typography and illustrations.