Creating a consistent and professional illustration website for your creative services is a must nowadays.
Your website is the hub of your freelancing career, where clients, art directors and customers find out more about your work.
With every artist and his dog having a website, how can you make yours stand out, get found, and receive more work? Once a month I share a blog post helping you become a freelance illustrator, from tips on your illustration portfolio, creating better work, to increasing your exposure!
Within this blog post you will learn how to make an epic illustration website for your professional services. You will discover how to stand out as I give you ultimate dos and don’ts of what makes a good website.
Let Your Illustrations Do The Talking
As an illustrator, you’re most probably going to have appealing and attractive work.
Regardless of your style, your website needs to let your illustrations do the talking. Customers and clients aren’t interested in anything else but your work, so you should let your illustrations sing!
If you want your illustrations to be seen as professional and something which is taken seriously, remove gimmicks, keep your website background white, and remove distracting elements.
Your website needs to have one main focus; your portfolio. Your portfolio of work is your best friend, and your website needs to celebrate this.
Create A Consistent Brand
If you take a little look at my website, you can see there’s a natural and consistent flow. I use two main colours of orange and grey, the font of Gill Sans, with the same headings and main font size throughout.
This keeps my brand recognisable in a crowded market, which is followed throughout my social media, email outlets, and other marketing avenues too.
With your website, make sure there’s a consistent flow. Having one page that looks completely different from another will leave users feeling confused. Communicating a confused brand as a result.
Here’s a few things to consider with your website;
Your font: Use one font throughout your website. Not only should you use one within your website, this should continue right through your branding, from social media to your invoices. When choosing yours, remember that different fonts communicate differently. For example, Gill Sans communicates something completely different to the font of Georgia.
Your colours: What are the colours that you want to tie your brand together? Choose a maximum of 4 colours, and embed this into your illustration website.
Your website style and function: Make sure your structure and function is the same throughout your website. For example, if you have a footer on your homepage that displays your contact info, make sure this is replicated throughout all pages.
Make Your Website SEO Rock
Even though you may be a creative type (and not have the slightest bit of interest with SEO), it can make a huge difference with your website success.
SEO (search engine optimisation) is optimising your website so it essentially climbs search engines . Done right, when someone types in a certain keyword into Google, your website will appear in front of them. Google bots scan your website for the type of content that you create, and ranks for you certain keywords. There’s lots of factors Google ranks you for, from website speed, how appropriate your content is, to its quality. Website owners use keyword research to create content around keywords that specific users type into Google.
This is such an important part of any website, and millions are spent every year to climb websites higher in search results. It’s a massive industry, and should be considered.
One way you can drastically make a huge difference with your illustration website is with a blog. As Google loves content, having a blog on your website can leverage traffic, and help you create content that Google loves.You can share your new illustration commissions, your illustration portfolio or what you’re currently working on. You can start to target specific targeted keywords to help propel your illustration website in search results.
Simply speak to your web developer, or send me an email. (I can pass on your details to someone I know), and ask them to place a WordPress blog on your website.
Having a separate Tumblr or Blogger blog is great, but having your own blog on your website is ideal.
Bonus Tip: Show Your Contact Details
As users start to arrive on your website, showing your contact details is a good way to encourage people to contact you.
If you have a look at the top of this page, you can see my contact details are shown on every page. You can easily access this information without too much difficulty.
Make A Massive Difference With Your Illustration Website!
I hope you have enjoyed this blog post about how you can propel your illustration website for your professional services.
Even though you may be a creative type, creating a structured and efficient website is crucial for your success, and I can’t recommend you doing these tips highly enough!
If you would like to see more of my website and illustration work, do have a look! I specialise in editorial, publishing to advertising illustration, and if you have an illustration project in mind, give me an email today!
Many thanks for listening and visiting my news page today. You can follow what I’m up to on my Twitter, Facebook or Google + pages, I’ll really appreciate it if you do, and don’t be afraid to say hi to me! Many thanks again, and have a great day!